San Ramon, CA, July 9, 2007 - Steve Sweeney, founder of Advanced Database Designs and Steve Peterson, a senior financial officer for public companies and internet start-ups announced today the formation of webKPI, LLC.

webKPI delivers Key Performance Indicators (KPIs) reporting to executives, business professionals, business owners, investors, board of directors, lenders, coaches and the accounting and finance teams who require timely financial reporting, yet do not have the time, tools or expertise to extract and display meaningful results from today's complex accounting systems. Gone is the delay from having to crunch data in Excel before financial reports can be produced and distributed. Now, financial data can be shared on the web in minutes and the user is assured the latest up-to-date information without having to worry about Excel formula errors or distribution issues. Printing, copying, handling and distributing a myriad of reports is no longer required. When errors are detected or adjustments are made, there's no need to secure the return of or the disposal of Excel files, online reports or paper copies that need revising, and then go through the whole printing and delivering process again.

The tight integration to the financial software solution is provided by a webKPI Link which exports a snapshot of the current financials to a secure web browser. The transfer of data from financial system to webKPI takes minutes, providing immediate access to the latest financial results. Then webKPI provides clients the ability to use their web browser to access a simple yet powerful dashboard of financial and operational metrics to ensure immediate visibility into the current financial health of the organization, as well as view years of historical data.

webKPI is a hosted in an Application Service Provider (ASP) environment, eliminating the need for customers to provide hardware or manage installation and maintenance of software. As a result of the ASP delivery method, new users are up to speed and using all of the webKPI tools in minutes or hours, not days and weeks!

Steve Peterson says, "What gets measured gets reported in real-time so that the leaders and those with a stake in the business heartbeat have meaningful information at their fingertips."

To facilitate rapid access to current financial data, webKPI will develop integration Links to financial systems to provide on demand downloads of the relevant accounting data. As Steve Sweeney explains, "The Link provides a mechanism to easily export current financial and transaction data necessary to display Key Performance Indicators and results for Profit and Loss, Balance Sheet, Cash Flow, Accounts Payable and Accounts Receivable."

More information is available at http://www.webkpi.com.

About Advanced Database Designs

Steve Sweeney founded Advanced Database Designs in 1987, to provide database design and implementation services to clients across a broad array of vertical industries. Clients include Fortune 100 companies as well as internet start-ups. Advanced Database Designs specializes in delivering web based billing, electronic payable processing, customer support, royalty payment and a host of other business applications to meet the specific needs of this diverse clientele.

About Steve Peterson

Steve Peterson has been a senior financial officer for public companies and internet start-ups. Through Mr. Peterson's guidance, two start-up companies, Whole Earth Networks and Trymedia, were successfully sold to public companies. Mr. Peterson also co-founded SentryTrack Systems LLC, a Pleasanton, CA based provider of remote monitoring solutions for the municipal utility industry and organizations such as the Army Corp of Engineers.